ROCKBROS Brand Story
Enduring Journey, Boundless Exploration
In every corner of the world, there are people riding bicycles through cities and mountains, feeling the freedom of the wind and exploring endless possibilities. ROCKBROS is a brand that "Enjoy Cycling, Enjoy ROCKBROS". As our motto states, we don’t just provide gear—we are committed to delivering the pure joy and infinite possibilities of cycling.
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.
The name ROCKBROS combines "ROCK" (symbolizing resilience and steadfastness) and "BROS" (brothers and companions). It represents cyclists’ unwavering spirit in overcoming challenges and the camaraderie that connects riders worldwide. Together, we explore the unknown and push boundaries.
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer cycling journey from Chengdu to Lhasa along the Sichuan-Tibet Highway. This adventure deepened his appreciation for the allure and challenges of cycling, while also revealing a gap in the market: high-quality, affordable cycling gear was scarce.
To make premium cycling equipment accessible to more enthusiasts, Zhang partnered with his college classmate Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-performance cycling gear, embarking on a journey to redefine the industry.
The name ROCKBROS combines "ROCK" (symbolizing resilience and steadfastness) and "BROS" (brothers and companions). It represents cyclists’ unwavering spirit in overcoming challenges and the camaraderie that connects riders worldwide. Together, we explore the unknown and push boundaries.
Values
ROCKBROS is built on three core principles—Evolution, Excellence, and Experience Beyond Imagination—all guided by a long-term vision. We prioritize sustainable growth over short-term gains, steadily advancing our brand through dedication and perseverance.
User-Centric Commitment
We listen to riders’ needs and feedback, striving to deliver exceptional products and services. Through continuous improvement, we ensure every cyclist enjoys the ultimate riding experience.
Technological Innovation
Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort, and safety to exceed expectations.
Sustainable Development
Embracing eco-conscious values, we use recycled materials and circular designs to minimize environmental impact. We believe responsible growth must balance consumer needs with social and planetary well-being.
Vision | To Be a Global Leader in Outdoor Sports
We aim not just to equip riders but to inspire a lifestyle. Our goal is to become a globally recognized and beloved outdoor sports brand. A great product can transform a journey; a great brand can transform lives.
Mission | Championing Global Cycling Culture for a Healthier, Happier World
Through cycling, ROCKBROS promotes an active, fulfilling lifestyle. We encourage people to step outdoors, challenge themselves, and embrace the joy of riding.
Social Responsibility | Turning Passion into Purpose
Since our establishment, ROCKBROS, driven by our commitment to social good, has sponsored an annual cycling initiative for university students heading to Tibet as a public-welfare activity, providing gear and financial support. We empower young adventurers to chase dreams and experience the vastness of life on two wheels.
Growth
Building a One-Stop Solution for Cycling & Outdoor Adventures
Starting with cycling gear, we now offer comprehensive solutions for all riding scenarios. The ROCKBROS Group has expanded into a multi-brand ecosystem.
ROCKBROS
Core line specializing in cycling apparel, helmets, gloves, bags, lights, and accessories.
ROAD TO SKY
Premium sub-brand for high-performance enthusiasts.
TVI
Use this text to share information about your brand with your customers. Describe a product, share announcements, or welcome customers to your store.
Qunature
Outdoor brand celebrating adventure and nature.
Velonuts
Trendsetting, youth-focused cycling apparel.
Localized Service, Worldwide Reach
Since 2015, ROCKBROS has expanded globally while building localized support systems. With subsidiaries in Germany, Japan, the U.S., Australia, and more, we ensure seamless service through regional warehouses, local teams, and tailored logistics—delivering precision and care to every market.
The Future
Keep Exploring, Keep Riding